Inland Financial Planning serves clients from a wide range of professional backgrounds. Our roots in the Inland Northwest reflect our diverse client base, including retirees, professionals, business owners, and federal, state, and local government employees, as well as employer-sponsored retirement plans such as 401(k), SIMPLE, and SEP IRAs.

We specialize in developing and implementing financial plans for professionals approaching retirement, while also supporting younger households focused on building long-term financial security. With your goals and needs as our priority, we provide thoughtful guidance designed to support your best path forward.

Our Team

Rich Cullen, CFP®

Rich was born and raised in Spokane, WA, graduating from Mead High School in 1996. He went on to attend the United States Air Force Academy, majoring in Economics. After graduation, a unique opportunity—and a bit of providence—brought him back to Washington, where he played for the Seattle Sounders from 2001–2003 while serving in the Air Force.

Following an additional assignment in Colorado Springs, Rich, Tamara, and their growing family returned home to Spokane in 2007. He has worked exclusively with fee-only investment advisory firms since entering the industry in 2013. Rich strongly believes that serving as a fiduciary is best achieved through the transparency of a fee-only model.

He brings extensive experience in financial planning, wealth management, and employer-sponsored retirement plans, and enjoys working with professionals and retirees in both the accumulation and distribution phases.

Outside of work, Rich values time with family and friends. You’ll often find them on the sidelines supporting their four daughters, and he continues to serve in the Washington Air National Guard as a Tactical Air Control Party Officer.

Jennifer Traynor

 Jennifer “Jen” grew up in Spokane, WA, graduating from high school in 2003. She attended Washington State University prior to transferring to Washburn University where she graduated cum laude and School of Business Scholar with a degree in finance. She has extensive experience in the banking and financial services industries, serving as a credit analyst and underwriter in commercial lending and later a client service representative at a financial management firm.

Jen and her husband Tim enjoy traveling, hiking, and spending time on the water with their two children and dogs.